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Campaign reporting on paid media helps you to relay performance and showcase results to other stakeholders. Whether your campaign objectives are brand awareness, website traffic, conversions or retention, reporting can help you to understand what actions users are taking and how these relate back to your PPC attribution and KPIs.

AB testing operates as standard on formats like Google Ads. The premise is simple – have a choice of two ad creatives and see which one is most successful, then optimise that one.   This practice can increase discovery of an ad, engagement with it and conversion rates – and ultimately increase sales. this optimisation is carried out through every iteration of the ad until there’s very little increase in the...

Whether your customer base is local, national or international at Digit we can help you to effectively reach, engage and convert these users. At Digit we understand the importance of customising ads and campaign targeting for users in different locations through specialised international campaigns. We work with you to understand key messaging and locations and develop a strategy on how we can effectively reach and communicate with users in these...

When a prospect leaves your website, it doesn’t have to mean a lost sale or lead. Similarly, once a customer has purchased once, it doesn’t mean you have won that customer over competitors’ long term. That is where remarketing (sometimes referred to as retargeting) comes into play. Our remarketing team give you the tools to re-engage otherwise lost prospects, to re-enforce why they should choose to convert with you rather...

Use ongoing paid media optimisation to improve paid media relevancy (or Quality Score), cut out waste, improve conversion rates & performance. At Digit we can help you to grow and nurture your existing campaigns, as well as look for new opportunities that are currently being missed.

Landing pages can be used for multiple purposes and channels. They can serve as the start of a journey for PPC and other paid campaigns, or the key information page for products, services or topics. As such an effective landing page is important as it serves as the first point of contact with your target audiences. It needs to appeal to potential customers, engage their interest and prompt them to...

The concept or hook of a campaign is the most important factor – you need an engaging story to appeal to educated contemporary consumers who are bombarded with thousands of marketing messages a day. Our team provides creative ideation and brainstorming to generate potential award-winning content ideas to lead your campaigns.

The Digit audience targeting method uses groups of users that we wish to send your message to; from generic widespread groups of users, to very specific groups that have certain characteristics or live in certain locations.  By applying multiple targeted groups to your content, we are able to measure where your content resonates most (and least) and gives you the opportunity to manipulate messaging and content accordingly in order to...

You may be running paid media campaigns in-house, or outsourcing this to an agency, but are you confident these campaigns are performing as well as they could be?   PPC audits are a great way to use a fresh pair of eyes to unearth new account opportunities and reduce account fatigue.  With paid media and search audits and consultancy from Digit, our specialist paid media team can support your business...

We know the benefits that paid advertising can bring to businesses of all shapes and sizes, but a great setup means nothing without ongoing management. To get the most out of your paid media campaigns you need someone to be present making tweaks and optimisations to ensure the campaigns are running as effectively and efficiently as possible.  Even campaigns that have been expertly setup and conform to best practices will...